Kwentong Jollibee: Kahera
For this commercial analysis which caught my attention, I have chosen the commercial from Jollibee which is entitled as "Kwentong Jollibee: Kahera". It is a short video clip about a girl who works as a cashier in Jollibee.
The digital video follows the story of a new Jollibee cashier who receives a regular dose of constructive- but-stern feedback from one of her elderly regular customers. Viewers are led to believe that the grumpy grandma is the bane of the cashier’s existence—until the final scenes reveal the true connection between the two women: the elderly lady is the cashier’s grandmother, who keeps a tight watch on her apo (“grandchild”) to ensure that the latter is groomed to do her job well and succeed. It's target audience are the lolos and lolas since its a celebration about Grandparents Day Special.
Its purpose is to celebrate or bond with the person that you love with a joy from Jollibee's specialties, to have self confidence when your working already, and always keeping a smile in your face when serving a person.
I think its values is that when serving your customers you have to be patient and obedient because in this way you'll be leading to success and of course obeying what our parents or people we love tell us can help us improve and be better at it.
